After winning numerous Garden Centre Association awards, notably the most recent – Midlands Garden Centre of the Year 2019, and with the exciting building development underway of their Ashbourne store, it was time for Fairways to embark on a complete re-brand.

It was clear from the onset that simplicity was key. We created a logo that was simple, honest and contemporary. Along with the new logo we developed a suite of sub-brands to promote the three core areas of the business: home, garden and food.

Illustrations, infographics and a complimentary colour palette were produced along with a comprehensive set of brand guidelines. This completed stage one of the project.

Stage two, and the redevelopment of the Fairways website began. The new website has been completely overhauled with new copy and imagery. We look forward to working alongside Fairways throughout 2020 to help further develop their on and off-line marketing.